The Good Country Index

Look outwards, countries should work together instead of competing against each other. Humans prefer good countries. What are good countries? Countries where it is safe, better, fairer, countries who tribute to the world.

A message to governments: Do Well, Do Good! Collaborate!

It’s an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worldwide. But still, countries operate independently, as if alone on the planet. Policy advisor Simon Anholt has dreamed up an unusual scale to get governments thinking outwardly: The Good Country Index. In a riveting and funny talk, he answers the question, “Which country does the most good?” The answer may surprise you (especially if you live in the US or China).

The top ten of good countries: Ireland, Finland, Switzerland, Netherlands, New Zealand, Sweden, UK, Norway, Denmark and Belgium.